Early on Saturday morning, Loredana Pascal, general manager of PRwave International and yours truly Alina Popescu took off to Bran, to attend an annual event organized by GSbet for its franchisees. We were going to speak about the benefits of an effective marketing and PR strategy and how it can help increase profits by attracting and retaining customers.

GSbet is a sport bets franchise and while it handles national marketing and PR campaigns, they needed to explain to their 110 franchisees what they can do to raise awareness in their towns of origin. About 100 people from all around Romania attended the event and the joint Mirror Communications and PRwave presentation. Which also happened to be the opening presentation of the event.

We had lots of fun and it was all a big success. And we were happy to be there, especially since it was a bright, sunny day!